At Leading Edge Connections, more affectionately called LEC, our team has been privileged to partner with numerous early stage startups, small businesses, and mid-size organizations to help them establish their own customized sales process. Most of them come to us when they arrive at the point to create their very first sales process, and
Effective B2B selling requires more research and planning than traditional B2C selling. Typically, the sales cycle is longer and you frequently face the challenge of interacting with multiple stakeholders at the company until getting to a final decision maker. But, it’s also some of the most rewarding sales work one can do. Particularly when
If you aren't talking to your employees and customers someone else is!
Tired of struggling with sales and subpar sales people?
By Eric Sims, President of Leading Edge Connections I’ve been in this industry for almost 13 years now. I’ve seen the good, the bad, and the ugly. Too much ugly. About 2 years ago two buddies of mine and I decided we were tired of working for other companies who seemingly just didn’t get it.
