At Leading Edge Connections, more affectionately called LEC, our team has been privileged to partner with numerous early stage startups, small businesses, and mid-size organizations to help them establish their own customized sales process. Most of them come to us when they arrive at the point to create their very first sales process, and
Effective B2B selling requires more research and planning than traditional B2C selling. Typically, the sales cycle is longer and you frequently face the challenge of interacting with multiple stakeholders at the company until getting to a final decision maker. But, it’s also some of the most rewarding sales work one can do. Particularly when
Here’s what I have always loved about sales, it’s a lot like SPORTS. There is a science to it and if you approach it similarly you can drive salespeople to break all kinds of records just like athletes do. It’s really interesting because just like athletes have a certain DNA makeup, sales people do too.