First let’s take a look at what trust looks like within an organization.
- The culture promotes and rewards honesty and ethical behavior
- People feel safe in sharing their intimate opinions and ideas, even if they aren’t popular or mainstream
- People love keeping their commitments and are consistent in their good behavior
- Risk taking is not only encouraged but also rewarded
- Team members have a shared sense of commitment and responsibility to their projects, teams and the organization
- People are treated equitably, regardless of their position or rank
- Productivity and creativity flourishes
- Senior leadership communicates transparently and authentically
- People are treated ethically
- Mistakes are embraced as “learning opportunities” rather than mortal failures
- People feel valued, capable, and are engaged in their work
How to build and nurture trust?
Very simply, it’s that hand of trust reaching out:
- Listen and respectfully Communicate
- Build credibility using your actions.
- Demonstrate your commitment on a consistent basis
- Say thank you and show gratitude, sincerely value what is needed
- Set clear expectations and parameters from the relationship
Don’t forget to start with yourself! Ask yourself, what ROT do you have in your organization? What ROT do you generate as the leader of your team?
How can we measure the ROT
Here is a little formula for calculating ROT.
ROT = what is achieved / time and money in getting there.
“What is achieved” depends directly on the mutual trust “employee-company”, “employee-leader”, which in turn generates commitment on the part of both, and that, we know, is necessary for initiatives to be driven and projects to be implemented. These are the same the things our customers ask us for!
When trust is present, a strong commitment is present, challenges and obstacles are overcome, performance goes up, solutions are discovered. To say it simply, progress is made. The ROI on ROT is very large, and multiplies the effectiveness throughout the team.
When there is little trust, the ROI diminishes. We could start making mistakes like making visible our lack of internal confidence to our clients. We may struggle meeting deadlines or getting things done at all, which could lead to front end delivery and real revenue issues.
Therefore, the ROI of trust, or the ROT directly impacts every company’s EBITDA. So yes, ask the question “what the ROI on this” but also ask “what’s the ROT on this” as well.